The Gap Locals Can’t Get Enough of Hot Cross Buns at Coles

More than 50 million hot cross buns have been consumed across Australia since Boxing Day and The Gap locals have snapped up more than 123,200 of these spiced sweet buns, earning the fourth-highest sales on record across Queensland.

Hot cross buns are just some of the favourite Easter products for Coles shoppers, which were rolled out across all outlets earlier in the year, including The Gap Shopping Village. Named as the best in the country for the second year in a row by Canstar Blue, these hot cross buns have been made more affordable with 2 packs for just $6 or 50c per mouth-watering bun.

Coles’ irresistible and CHOICE recommended chocolate hot cross buns, with 25% real chocolate chips, are made using cocoa from Rainforest Alliance Certified farms, ensuring better opportunities for farmers and safeguarding the environment for the future.

Photo Credit: Supplied

This year, Coles was the first major supermarket in Australia to develop a savoury flavoured hot cross bun range, launching the iconic, limited-edition VEGEMITE hot cross buns which sold out within weeks of arriving in store, and recently adding a fiery new flavour – Jalapeno and Cheese.

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In addition to the variety of super affordable hot cross buns, Coles is also offering the best value seafood spread during the second busiest holiday season of the year:

  • Coles Deli Fresh Tasmanian Salmon Skin on $29
  • Coles Deli Raw Banana Prawns $23 p/kg, down from$26 p/kg
  • Coles Deli Fresh Black Tiger Prawns $27 p/kg down from $30 p/kg (ex. WA)
  • 3kg Box of XL Black Tiger Prawns $75 p/box, down from $102 per box
  • Coles Tasmanian Salmon Portions with Lemon & Herb Crumb, $14.50 per pack

Coles General Manager for Bakery, Deli and Seafood, Andy Mossop said it’s important to reflect on customer sentiments. 

“We know it’s been a challenging few years for many Australians, and it’s important to understand what our customers are feeling to ensure we can provide the best value and quality on products they need most this Easter,” Andy said.

For conscious adults who love a fresh beverage, Coles Liquor’s newly launched White Peach Surplus Sour brings together two of the hottest global beer trends – sustainable production and sour style craft beer. Sour beers are one of the fastest-growing styles in the innovative craft beer segment and also came out as one of the top new beverage trends in Coles’ Easter research.

The White Peach Surplus Sour is the result of a unique partnership between craft star, Local Brewing Co, Coles Liquor and fruit grower Cutri Fruit. It is brewed from unsold white peaches and supermarket bread with the equivalent of one meal donated to food rescue organisation and Coles partner SecondBite with the sale of each can.